We are Maxim

Maxim is a Live Events agency. For over 25 years’ we have placed a firm focus on service excellence and creativity when delivering everything from large scale conferences and events through to Exhibitions, Roadshow Management, Sales and Group Meetings and Training Seminars. Whatever the event, wherever in the world, Maxim can make it happen.


Our Work

Stand 1

Building a Business Brand

Following a new marketing team, a brand overhaul and a strong recommendation, Maxim was appointed by McDonald Hotels to develop a stand that engaged a business audience whilst acting a showcase for its new look, feel and language. Launching at Business Travel Show, Maxim designed, created and build a 4×4 stand that brought together the […]


6 day EMEA Conference

Maxim was asked to conceive, create and manage a six-day conference to launch Milwaukee’s new One Key Wifi enabled power tools to the market. Held at the Hilton New Town, Prague, the event hosted over 1800 delegates during a 6 day period. A multi-environment, fully immersive brand experience was created with the use of projection […]

Catlin Front View

One Show. Four Briefs.

Maxim has been helping clients make the most of their investment in BIBA for last six years. We understand that, for many, this is a crucial date in the industry calendar and as such their investment in the show must be maximised. For BIBA 2015 four existing clients approached us; each with a slightly different […]

APC Front Right Angle

Driving Networking and Dwell Time

APC needed to make best use of their space at BIBA. Not only is space here at a premium, it’s also one of their most important events with every visitor being 100% relevant to their business. Networking and relationship building are high on the agenda across all exhibitors so our brief was to ‘stand out’ […]

Engaging Veterinary Professionals

Engaging Veterinary Professionals

Having worked for many years with Johnson & Johnson across a number of areas, our recent work with their Ethicon brand was our first foray into the veterinary side of their business. With the British Small Animal Veterinary Association (BSAVA) congress in mind, the brief was simple – with a limited budget, produce an innovative, […]

Janssen full view

The Art of HIV

We helped Janssen use The 5 Nations Conference, a specific HIV European conference, to launch its new HIV drug Rezolsta whilst also promoting its existing Hep C drug, Olysio. As this was a small, more intimate show we wanted to create a more involving experience, made more challenging by the exhibition stand being in an […]

New Product Launch

New Product Launch

Alienware, part of Dell Computers, manufacture and sell what the gaming community consider to be the best gaming PCs on the market. Having not exhibited directly for a number of years, they turned to Maxim to help them tell their story and promote a new product launch at GamesCom, in Cologne Germany – what is […]

Creating longevity

Creating longevity

A pharmaceutical client had a series of product innovations launching over the next 2-3 years. With the first new product launching at their key trade show, BSIR 2013, we wanted to create a stand that could be used for subsequent years, building on this message to show longevity of the business and the growing breadth […]